Privacy & Data Protection Policy

1. Introduction

Tellme AI Limited ("we", "us", or "our") is committed to protecting and respecting your privacy and Personal Data in compliance with the UK GDPR, the Data Protection Act 2018 and all other mandatory UK laws and regulations.

This Privacy Policy explains how we collect, process and keep your data safe; what types of data we process; the legal bases we rely on; and your rights in relation to that data.

2. Data Controller and Contact

Tellme AI Limited is the Data Controller responsible for your Personal Data. Any questions should be sent to support@tell-me.ai or by post to 92 Castle Street, Office 1601, Belfast, Northern Ireland, BT1 1HE, United Kingdom.

You have the right to make a complaint to the ICO at www.ico.org.uk. We would appreciate the chance to deal with your concerns first.

3. What Data We Collect

Depending on how you use the Tellme web app, we may collect:

• Contact Data: email and other contact details you provide.
• Billing and Transactional Data: limited payment-related information via third-party providers.
• Technical Data: IP address, browser type, time zone, operating system, device identifiers.
• Usage Data: how you use our web app, products and services.
• Aggregated Data: anonymised statistics (e.g. session counts, engagement).

We do not knowingly collect Special Categories of Personal Data or criminal offence data.

4. How and Why We Use Your Data

We use your Personal Data only when the law allows us to, including to:

• Provide access to and functionality of the Tellme web app (contractual necessity).
• Process payments and manage purchase confirmations (contractual necessity).
• Analyse technical and usage data to improve our services (legitimate interest).
• Respond to questions or feedback (legitimate interest).
• Meet legal or regulatory requirements (legal obligation).

5. Your Rights

Under data protection law you may have the right to be informed, access, rectification, erasure, object, restrict processing, and data portability. To exercise any of these rights, contact support@tell-me.ai.

6. Data Sharing and International Transfers

We may share your Personal Data with trusted service providers who help us operate the Tellme web app, subject to confidentiality. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards.

7. Data Security and Retention

We use appropriate technical and organisational measures to protect your Personal Data. We retain it only for as long as reasonably necessary to fulfil the purposes we collected it for.

8. Age Limit

You must be 16 or older to use the Tellme web app. We do not knowingly collect data relating to children.

9. Cookies and Consent

We use cookies and similar tracking technologies on our website. Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we ask for your consent before placing any non-essential cookies on your device. You can manage or withdraw your consent at any time via the cookie banner when you first visit, or later using “Cookie settings” in the site footer.

Where we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited (and, where applicable, Google LLC), it helps us understand aggregated traffic and how visitors use our site. GA4 may set cookies and process technical and usage data in line with Google's privacy policy. Those scripts load only if you enable the Analytics category (or accept all cookies). You can change this choice at any time through Cookie settings.

We use the following categories of cookies:

• Strictly Necessary: Required for the website to function correctly. Always active, no consent required.
• Functional: Remember your preferences for a more personalised experience. Consent required.
• Analytics: Help us understand how visitors use our site. No data shared for advertising. Consent required.
• Marketing: Display relevant advertisements and measure campaign effectiveness. Consent required.

You can also block or delete cookies at any time through your browser settings. Note that disabling strictly necessary cookies may affect how the site functions.

10. Changes

We may update this Privacy Policy from time to time. The latest version will be on this page. Continued use after changes constitutes acceptance.